For decades, advertising billboards have been integrating brands into the football environment. But never before had one of them actively participated in a match.
To demonstrate the quick delivery of the largest e-commerce platform in Latin America, we created the Ballboards. Billboards equipped with a cannon that, at the corner kick moment, automatically delivered the ball to the player in seconds.
Project Role:
Executive Creative Director
Awards:
Cannes Lions 2025 | Silver | Direct
Cannes Lions 2025 | Bronze | Brand Experience
Cannes Lions 2025 | Bronze | Media
Cannes Lions 2025 | Shortlist | Brand Experience
Cannes Lions 2025 | Shortlist | Brand Experience
Cannes Lions 2025 | Shortlist | Direct