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Pedro Araujo

Chief Creative Officer

  • Work
  • About

Mercado Livre - BallBoards

For decades, advertising billboards have been integrating brands into the football environment. But never before had one of them actively participated in a match.

To demonstrate the quick delivery of the largest e-commerce platform in Latin America, we created the Ballboards. Billboards equipped with a cannon that, at the corner kick moment, automatically delivered the ball to the player in seconds.

Project Role:
Executive Creative Director

Awards:
Cannes Lions 2025 | Silver | Direct
Cannes Lions 2025 | Bronze | Brand Experience
Cannes Lions 2025 | Bronze | Media
Cannes Lions 2025 | Shortlist | Brand Experience
Cannes Lions 2025 | Shortlist | Brand Experience
Cannes Lions 2025 | Shortlist | Direct

Ballboards 1.jpg

:: pedro.araujo.carvalho@gmail.com  //  (11) 98099-0449