1 in 2 girls quit sports after their first period—not because of pain, but because of shame.

That’s why Intimus (known as Kotex in some regions) launched a sponsorship platform dedicated exclusively to athletes competing during their periods, inspiring a new generation to keep playing sports.

The sponsorship adapts to each game, following the athletes’ cycles. So far, we’ve proudly sponsored periods in volleyball, football, artistic gymnastics, judo, basketball, and skateboarding—while our team of athletes and influencers keeps the conversation alive across social media and TV shows.

Project Role:
Executive Creative Director

Awards:
Cannes Lions 2024 | Bronze | Social and Creator
Cannes Lions 2024 | Bronze | Health and Wellness
Cannes Lions 2024 | Shortlist | Entertainment For Sports