Pedro Araujo
Executive Creative Director
The Chip
To symbolize the feasibility in implementing the Code of Conscience at a low cost in any machine, a small chip with GPS, 4G and data storage with the code itself was developed.
The Direct Mailing
We’ve sent an invitation to the CEOs of the world’s top 10 manufacturers of heavy machinery with the chip embedded in a sustainably sourced wooden sculpture of an animal that is currently under threat by deforestation.
