Do you know that feeling when you finally find what you were looking for? To represent it, we used memes, animals and famous internet things.
The fully-integrated campaign connected Google with the young audience and included more than 500 different OOH and digital pieces. The films reached more than 20 million YouTube views - and "Letra de Música" got the 4th place in Youtube Ads Leaderboard in April 2017.
Last but not least, we also brought Side-Eyeing Chloe to Brazil. ;)
Project role:
Copywriter