For centuries, universities looked anything but black. Now, 48% of college students in Brazil are black. But one symbol still suggest they don't belong: the graduation cap, never made for black hairstyles.

Vult, the leading shampoo for black hair in Brazil, partnered with the black designers duo Dendezeiro to create the first collection of grad caps made for black hairstyles, all available globally through open source.

Role:
Executive Creative Director

Awards:
Cannes Lions 2025 | Bronze | Glass

Cannes Lions 2024 | Silver | PR
Cannes Lions 2024 | Bronze | Brand Experience
Cannes Lions 2024 | Shortlist | PR
Cannes Lions 2024 | Shortlist | Direct