Off the pitch, still in the game.  

Google's fully integrated campaign features Brazil’s football legends Cafú, Kaká, Marta, Rivellino and Amaral, showing that everyone can still be in the game, even off the pitch.

This is the most-watched campaign in the history of Google Brazil - reaching more than 80M views on Youtube and Facebook (50M only for the hero film on Youtube).

We have also created an award for the Top Searched Players in Google after every Brazilian Soccer Championship Round. The name “Prêmio Buscas” was an allusion to the FIFA Puskas Award - in Portuguese, the word "Buscas" means "Searches" (it’s something like the “The Searches Award”).

This branded content was placed on Desimpedidos, the biggest sports channel on Youtube Brazil and hosted every week by its most important presenters.

Besides becoming part of an entertainment content, this strategy made it possible for Google to become part of the most watched sport championship of the country, even without being an official sponsor (it is broadcasted by a competitor), and we could feature all top players in our communication.

Project role:
Associate Creative Director